Shopper touching a smartphone secured on an Eastops stand with a visible cutaway of the alarm, battery and sensor protection mechanism

Security that disappears
into your store.

Anti-theft display cables, Bluetooth 4.2 ESL price tags, security power adapters and cabinet locks — 29 models, 13 international certifications, one 10,000 m² factory in Shenzhen.

Trusted by retail brands worldwide

Product families

One system, five families.

Shrink prevention starts looking like a retail system when every fixture shares one rail, one key and one alarm language. Cable, ESL, adapter, lock and hanger lines all run on the same 5V/2A supply and the same 2.4G decode, so a store can mix and match fixtures without teaching staff a second toolkit. The same platform carries over from a phone counter to a storefront refresh a decade later, and the 10,000 m² factory that builds them has been shipping retail fixtures since 2003.

Every piece your store displays — phones, tablets, laptops, price tags — has a matching Eastops security solution, designed to be touched.

2003Founded in Shenzhen
23yrsRetail security R&D
10,000Factory floor
30+R&D engineers
Coiled security cable around a flagship smartphone on a wooden counter

One cable, one story

The smallest part of the fixture is the one that matters.

A display cable travels a million times more than the phone it protects. Ours are built around a 30,000-pull recoiler spec, ABS + zinc-alloy housings and a four-trigger alarm — because a returned fixture costs a retailer more than a returned phone.

Best sellers

Specs, openly.

The five lines below are the best sellers across the family — reach, supply and matching cable in one table. The full parameter set for all 29 models lives on each product page, and the datasheet PDF is one inquiry away.

ModelInputOutputCableLength
DE30MLA5V/2A5V 1.5–2ALCS087-1C/L/1M/1FM600 mm
DE50MLA5V/2A5V 1.5–2ALCS087-1C/L/1M/1FM680 mm
DE60MLA5V/2A5V 1.5–2ALCS087-1C/L/1M/1FM1000 mm
DE70MLA5V/2A5V 2ALCS339C/339AC1000 mm
DG Series (adapter)100–240VAC5V/2A24 h standby
All 29 models ›

FAQ

Answers before you ask.

Straight answers, no rabbit holes. If it is not here, email us and an engineer (not a chatbot) replies with the fixture drawing.

Do you supply the power adapter with each unit?

Yes — each cable, case and lock ships with its matching 5V/2A rail adapter (5V 1.5–2A output per unit), and adapters can be quoted separately for retrofits or store rollouts that already run a rail. Tell us the row length and we size the count in the quote.

What is the minimum order quantity?

We support sample orders for evaluation and flexible bulk MOQs — tell us your annual volume and we will quote accordingly.

Do the products work as a coordinated system?

Yes. Alarm cables, adapters, locks and ESL tags share one 5V/2A rail and one dealer app — mid-size stores typically run 40–80 fixtures per floor (industry estimate, from published store layouts).

Which certifications can you provide?

The certification matrix is per-family and shows exactly which document each series carries — DG (10 marks incl. NTC), DR42 shipping-compliance, SM45/SM47/TC/VO-06 their own certificates. See the Quality page for the full matrix, and ask us for the PDF before you order.

How fast is delivery?

Standard lead time is 15–25 days after order. Test samples ship within one week by express.

More questions ›
Neatly coiled retail security display cable on a white counter
Eastops anti-theft display cable system protecting devices at a bright retail counter

Get a quote in 48 hours.

Send one photo of your counter. An engineer, not a sales bot, replies with a fixture plan and pricing — and if the store is being laid out, a small drawing to present to your store managers.

Send your fixture list — we come back with a drawing, pricing and a sample plan.