Company — Since 2003
Smarter, safer stores
since 2003.
D.F.S Technology is a high-tech company providing comprehensive new retail solutions for offline stores — digital security, digital display and store digitization systems — engineered in a 10,000 m² Shenzhen factory and shipped to retail brands worldwide.
Brand story
A hardware company that became a retail ecosystem.
D.F.S Technology (DFS) was founded in 2003 as a hardware company. Over 23 years it grew into a provider of complete digital upgrades for offline retail — one factory, one R&D center, one certified quality system behind every fixture in a store.
Three product lines, one customer
- Digital securityAlarm cables, display stands and brand-custom security series
- Digital displayElectronic shelf labels from 2.1″ to 10.1″
- Store digitizationIn-store digital systems and cloud-managed pricing
What stores get from it
- Intelligent store management — price tags, fixtures and alarms as one system.
- Lower store costs, from fewer lost devices to fewer manual price changes.
- Higher operational efficiency across single counters and multi-store chains.
Our brands
One company, three brands.
EASTOPS, HAVIS and Smart Bo serve customers with professional, timely, patient, meticulous and thoughtful service — all backed by one 10,000 m² factory and the same certification base.
EASTOPS
The retail security brand you meet on the counter: DE-series alarm cables, SE20 acrylic cases and the Eastops Have laptop fixture line for 16–18 inch gaming models.
HAVIS
Group brand established in 2019, delivering the same product lines with the same factory quality system and service standards.
Smart Bo
Group brand founded alongside HAVIS in 2019 — dedicated research and development focused on the best products.
History
Milestones and achievements.
| Year | Milestone |
|---|---|
| 2003 | Set sail — hardware company established |
| 2008 | Overseas company set up in Hong Kong |
| 2013 | National high-tech enterprise certification |
| 2014 | Transformation — EASTOPS brand created |
| 2019 | Upgrade — HAVIS and Smart Bo brands established |
| 2022 | Awarded as a Specialized, Refined and Innovative Enterprise |
| 2023 | DFS (Jiangmen) manufacturing base set up; Guangdong Famous Brand certification |
| 2023 | EuroShop 2023 — Hall 5, Booth F43, the world's No.1 retail trade fair |
| 2025 | Intelligent wireless protection system wins silver at the Geneva International Exhibition of Inventions |
Vision, mission & core values
Quality, innovation, cost, delivery, service.
Why we build this way
- We are a comprehensive solution provider for retail smart stores.
- We insist on developing the best products — R&D of the best products is the first core of the enterprise.
- We provide professional, timely, patient, meticulous and thoughtful service.
Our compass
- VisionTo be a globally recognized retail smart-store integrated solution provider
- MissionFocus on technology development and innovative technology to drive the intelligent upgrade of stores
- Core valuesQuality · Innovation · Cost · Delivery Time · Service · Responsibility · Safety
Awards & honors
Certified, recognized, measured.
ISO 9001
Quality management system certification — the process backbone of the factory and QC lines.
ISO 14001
Environmental management certification for the production base.
ISO 45001
Occupational health and safety management certification.
NECAS
Enterprise credit certification — the credit record that stands behind every shipment.
Product certificates
CE, FCC, CCC, CB plus KC, NCC, TELEC, NBTC, SIRIM, SDPPI, IMDA, SAA and BIS — 13 market certifications in the portfolio.
Product patents
5 invention patents, 16 software copyrights and 100+ design and utility model patents on the shelf.
Who we serve
From global brand pavilions to the shop next door.
We serve world-known brands and terminal stores with complete new retail solutions — in every store format where devices and merchandise are displayed.
Brand experience stores
Custom series for Garmin, HONOR, Xiaomi, vivo and imoo — one alarm host, multiple holders, modular rollout across markets.
Electronics retail chains
EASTOPS solutions in Moscow's largest electronics chain and authorized MI Store locations, securing phones, tablets and laptops.
Distributors & integrators
OEM/ODM partners with certification coverage for Europe, Asia, the Middle East and beyond from a single factory base.
Committed to win-win cooperation.
23 years as a retail security solutions provider — we sincerely invite you to join and move forward together.
