Every shelf,
the right price.
Bluetooth 4.2 ESL tags that sync with your price database in seconds — from the cereal aisle to the frozen cabinet, for 5 years per battery.
The problem
In a 1.7% net-margin business, shelf errors are a direct loss.
Price accuracy is the first KPI customers notice and the quickest one to break — wrong tags mean refunds, compliance flags and staff time.
- Paper pricing error runs 3–5% of shelf labels; after ESL it falls below 0.1% (industry data).
- One pharmacy chain had 40% of articles unpriced at the shelf — with ESL, 100% price accuracy (industry data, Displaydata).
- Repricing a 600+-store chain used to take 2 people 2 days (32 h); with ESL it is minutes, with no staff involvement — and each pharmacy owner saves ≥10 h a week (industry data, Terry White).
- European food retail nets only 1.7% (2024, FMI) — every hour of tag labor saved lands directly at the bottom line.
The system
Tags from the aisle to the end cap.
Three ESL sizes cover the store; every one updates from the same price source the cashier reads.
2.1″ / 2.9″ shelf tags
Bluetooth 4.2 tags for regular aisles: 3–5 s price sync, 180° view, multi-language, barcode and QR — CR2450×4 keeps them alive 5 years.
ESL line ›4.2″ promo tags
Imported CPU/RF with enhanced TCP error correction — refresh in 30–50 s, five frame colors, five colors for promo walls.
ESL line ›7.5″ end caps
Single- 178×120×10 mm and double-sided 180×120×54 mm heads for aisle ends — visible from both directions.
ESL line ›Cold, wet — still priced right
The waterproof, low-temperature tags serve aquatic and frozen zones (E8), and adjustable read range of ≥5 m keeps the aisle clean of scanners (E6). Same rail, same battery stock.
ESL line ›Pharmacies & compliance
Multi-language, barcode and QR carry shelf-level compliance detail (E2); cloud CMS pushes regulation-driven changes across store groups in one shot (E10).
ESL line ›- POS database sync: tags update from the same source the cashier reads — no drift between shelf, website and receipt.
- Hanging shelves: GLP 136-17 magnetic-key stops and 4–6 mm Stop Locks (white/black/red) protect value items and hooks.
- Cost-per-shelf cycle stays small: battery 5 years, replaceable, and NFC models reach up to 12 years.
- Payback on shelf digitalization typically lands in 18–24 months (industry data, Mordor) — in a market where net margin is 1.7%.
- 2.1″ tags measure 72.5×36×15 mm — small enough for the tightest shelf fronts (E3).
- 2.9″/4.2″ tags show 180° view with multi-language, barcode and QR — one tag per shelf, legible in any customer's language (E2).
- Battery life is rated at 5 refreshes a day for 5 years — the maintenance drill is one slot check a year, and cells are replaceable.
- Bluetooth 4.2 stays compatible with the relays and infrastructure already inside the store — no infrastructure swap for digitization.
- Tags also carry images — a product picture on the shelf beats a handwritten promo card in the fresh aisle (E2).
Start with one aisle.
Tell us the store count and our pilot plan comes with a shelf-mapping service draft.
