2.9 inch ESL electronic shelf label on a supermarket price rail

Electronic Shelf Labels

2.9 inch ESL

The mainstream tag for grocery and pharmacy aisles — 95 × 45 × 13 mm on a standard shelf rail. Prices sync wirelessly from the POS database in 3–5 seconds, the 180° dot-matrix screen stays readable past aisle ends, and the CR2450 pack is rated 5 years at 5 refreshes a day — user-replaceable, so the tag starts a new lifecycle with every battery change.

Key facts

  • Size95 × 45 × 13 mm
  • Update speed3–5 seconds
  • Price syncWireless · POS database
  • Service life5 years (replaceable)
  • Screen180° · dot-matrix e-paper

Why retailers choose it

  • Wireless price sync from the POS database: a change at the till shows on the shelf in 3–5 seconds — no floor team, no batch printing.
  • 95 × 45 × 13 mm keeps a readable price card on standard rails, and the 180° e-paper panel survives aisle glare.
  • CR2450 × 4 (or one rechargeable cell), replaceable — rated 5 years at 5 refreshes a day.
  • Same Bluetooth 4.2 line as the 2.1″ and 4.2″ tags: one POS integration covers three shelf formats.
  • Waterproof and 0–50 °C rated, so the same tag moves between chilled and ambient gondolas without a hardware change.
  • Recognition distance reaches ≥ 5 m and is adjustable, letting each store set its own radio boundary per aisle density.

Full specifications

Datasheet

The 2.9-inch tag is the middle format of the e-paper line — small enough for standard shelf rails, large enough for two lines of pricing plus a barcode or QR code. The table below lists the full specification, including the wireless sync path to the POS database.

Model2.9-inch ESL
Communication protocolBluetooth 4.2
Screen typeDot-matrix electronic paper
Display angle180°
Size95 × 45 × 13 mm
Price update3–5 seconds
Recognition distance≥ 5 m (adjustable)
Display abilityMultiple languages, barcodes, QR codes, pictures
BatteryCR2450 × 4 button cells or rechargeable × 1
Service life5 years (refreshed 5 times a day, replaceable)
ColorsBlack/White (BW) · Black/White/Red (BWR)
Operating temperature0–50 °C
EnvironmentWaterproof · low-temperature resistant (aquatic/frozen areas)

Samples in one week.

Tell us your fixture layout — we respond with a drawing and pricing within 48 hours.